Creating Expert Doctors in Digital Marketing and Entrepreneurship
Fields of Expertise
∎ Financial Management
∎ Marketing Management
∎ Human Resource Management
∎ Entrepreneurial Management
∎ Digital Business Management
Career Path
1. Business Owner
2. Lecturer
3. Entrepreneur
4. Researcher
The Doctor of Management Science Study Program is well accredited and can be completed in 6 semesters with excellence in Entrepreneurship Management and Digital Marketing Management.
The design of learning curriculum is to construct graduates who are reliable, creative, innovative, and able to make strategic decisions based on holistic management research with interdisciplinary, multidisciplinary, transdisciplinary, and multi-paradigm approaches.
Learning process is supported with complete infrastructures, business experts and professionals, Focus Group Discussions (FGD), sharing sessions, and field studies in industry and business. Recognition of Prior Learnings, by course, and by research application programs are also available.
Featured Courses
Course | Description | |
---|---|---|
Philosophy of Management Science | Lectures are conducted with a strong emphasis on acquiring a comprehensive and in-depth understanding of new and broad concepts regarding the theory of management philosophy. The scope of face-to-face lecture discussions encompasses: Philosophy within the aspects of ontology, epistemology, and axiology; the evolution of management philosophy during the Scientific Management Era, The Social Person Era, and the Philosophy of Management (Social Industrial Background, Fundamentals of Management and Social Responsibility, Organization Factory and Labor Management, and Product Management and Training in Industrial | |
Research Methodology | This course is designed to provide knowledge, understanding, and practice in conducting comprehensive research, both quantitative research and qualitative research. The course focuses more on research methods related to business and its derivatives. | |
Entrepreneurship Strategy | This course is designed to expand and deepen critical understanding of theories and research skills in the field of Strategic Entrepreneurship. | |
Digital Marketing Strategy | This course covers various digital marketing strategies, including Search Engine Optimization, Pay per Click, Digital Display Advertising, Email Marketing, Social Media Marketing, and Mobile Marketing. |
Facilities
News & Achievements
Train Lecturer’s Skills, PEKERTI Untar Appreciated by Participants
The 2024 Basic Skills Enhancement Instructional Techniques (PEKERTI) training program was closed offline at the Auditorium of Untar Campus I, Wednesday (7/2). PEKERTI is a collaboration between Untar and Higher Education Service Institution (LLDikti) Region III and...
Crowned Miss Chinese Culture Indonesia, Fikom Untar Student Determined to Preserve Chinese Culture
Untar Communication student, Angela Cheryl Nathania, was crowned Miss Chinese Culture Indonesia in the Miss Chinese Indonesia event. Miss Chinese Indonesia is a beauty contest held by El John Indonesia Foundation through its working unit El John Pageant. Angel said...
Lemawa Untar Trains Students to Produce High-Quality PKMs
Untar's Student and Alumni Affairs Institute (Lemawa) held an online workshop & coaching clinic for Student Creativity Program (PKM) on Tuesday (6/2). The activity was held to train students in producing high-quality PKM. PKM itself is a form of implementation of...
Collaboration with DKI Jakarta Provincial Government Untar’s Contribution to Jakarta’s Progress
Jakarta Provincial Government and Untar signed a memorandum of understanding (MoU) at Jakarta City Hall, Friday (2/2). The cooperation is Untar's contribution to the development and progress of Jakarta as a global city in the future. Rector of Untar Prof. Dr. Ir....
Untar Receives Eight Awards at Rakorda 2024 LLDikti III
Starting the year 2024, Untar once again made a history of earning awards like in 2022 by bringing seven awards. This year, Untar brought eight awards that were announced in the 2024 Regional Coordination Meeting (Rakorda) of Higher Education Service Institution...
Discussing PR and Brand in Private Universities, Yugih Setyanto Earns Doctorate in Communication Science Unpad
Yugih Setyanto earned his doctorate in Communication Science with a very satisfying predicate, Wednesday (31/1). The promotion session was held at Padjadjaran University Campus (Unpad), Jatinangor, West Java. The lecturer of Untar's Faculty of Communication Sciences...