Creating Expert Doctors in Digital Marketing and Entrepreneurship
Fields of Expertise
∎ Financial Management
∎ Marketing Management
∎ Human Resource Management
∎ Entrepreneurial Management
∎ Digital Business Management
Career Path
1. Business Owner
2. Lecturer
3. Entrepreneur
4. Researcher
The Doctor of Management Science Study Program is well accredited and can be completed in 6 semesters with excellence in Entrepreneurship Management and Digital Marketing Management.
The design of learning curriculum is to construct graduates who are reliable, creative, innovative, and able to make strategic decisions based on holistic management research with interdisciplinary, multidisciplinary, transdisciplinary, and multi-paradigm approaches.
Learning process is supported with complete infrastructures, business experts and professionals, Focus Group Discussions (FGD), sharing sessions, and field studies in industry and business. Recognition of Prior Learnings, by course, and by research application programs are also available.
Featured Courses
Course | Description | |
---|---|---|
Philosophy of Management Science | Lectures are conducted with a strong emphasis on acquiring a comprehensive and in-depth understanding of new and broad concepts regarding the theory of management philosophy. The scope of face-to-face lecture discussions encompasses: Philosophy within the aspects of ontology, epistemology, and axiology; the evolution of management philosophy during the Scientific Management Era, The Social Person Era, and the Philosophy of Management (Social Industrial Background, Fundamentals of Management and Social Responsibility, Organization Factory and Labor Management, and Product Management and Training in Industrial | |
Research Methodology | This course is designed to provide knowledge, understanding, and practice in conducting comprehensive research, both quantitative research and qualitative research. The course focuses more on research methods related to business and its derivatives. | |
Entrepreneurship Strategy | This course is designed to expand and deepen critical understanding of theories and research skills in the field of Strategic Entrepreneurship. | |
Digital Marketing Strategy | This course covers various digital marketing strategies, including Search Engine Optimization, Pay per Click, Digital Display Advertising, Email Marketing, Social Media Marketing, and Mobile Marketing. |
Facilities
News & Achievements
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Illustration: @odua on Freepik Eid al-Fitr is a highly anticipated moment for Muslims around the world. In Indonesia, this holiday is also called Lebaran. Lebaran is not just a religious celebration, but also an opportunity to gather with family, celebrate happiness,...