Bachelor of Business Management Study Program
Creating
Entrepreneurial Leaders
Fields of Expertise
∎ Marketing Management
∎ Financial Management
∎ Human Resource Management
∎ Entrepreneurship
Career Path
1. Professional Marketer
2. Finance Specialist
3. Human Resources Specialist
4. Entrepreneur
The Bachelor of Business Management Study Program is Excellent-accredited, with expertise in Marketing Management, Financial Management, Human Resource Management, Entrepreneurship Management and can be completed within 8 semesters.
Study program is in cooperation with various leading companies and start-ups in Indonesia
The curriculum is designed to strengthen the competency base of students in the management field through Blended Learning system with the opportunity to cross-study through the Independent Learning Independent Campus (MBKM) program.
This program also provide the Recognition of Prior Learning for afternoon class students who already have work experience as employees and/or entrepreneurs.
Featured Courses
| Course | Description | |
|---|---|---|
| Marketing Management | This course discusses marketing concepts, marketing strategies, strategic marketing in general and its application in the business world, particularly in successful corporations. Marketing cases in Indonesia are the topic of discussion in this class. | |
| Destination Marketing | This course discusses the application of marketing management in managing tourist destinations. Apart from that, marketing strategies, application of marketing research, creation and management of brands in destinations are also discussed. Examples of the development of tourist destinations in Indonesia become the material for discussion in this class. | |
| Consumer Behavior | This course discusses the concepts of consumer behavior and the application of theoretical concepts to marketing strategies and decision making for private and government organizations. The material provided includes consumer behavior, internal and external influences on consumer behavior, organizations as consumers and marketing regulations. The topic of consumer behavior in Indonesia is a specialty in this course. | |
| Strategic Management | This course is an integration of general management functions, namely marketing, finance, operations and human resources. This course is intended to train students to be able to identify strengths and weaknesses, as well as assess the opportunities and threats faced by companies, which then will be formulated into company strategies, especially in Indonesia. |
Facilities
News & Achievements
Entrepreneur Week Encourages Student Business Creativity
Doc: Untar PR - KJ Faculty of Economics and Business (FEB) Untar organized the 20th Entrepreneur Week at Emporium Pluit Mall, Thursday (6/6). The event lasted for four days until Sunday (9/6), aiming to equip students with real experience in facing the challenges of...
Ahok Messages Disciplined Students to Prepare for Challenges
Basuki Tjahaja Purnama attended the talk show themed “Take A Risk, Dream Higher and Expect Big Chance” at Campus 2 Untar, Monday (22/4). This seminar was part of the National Talkshow and Youth Days (NTYD) 2024 event organized by the Student Executive Board of the...
Exposing Tesla CEO’s Social and Digital Responsibility, Roni Inaugurated as Professor
Prof. Dr. Ignatius Roni Setyawan, S.E., M.Si. from the Faculty of Economics and Business (FEB) was officially inaugurated as a Permanent Professor of Management Science in an inaugural ceremony at the Auditorium of Untar Campus I, Wednesday (6/3). The inauguration...
Sawidji Inaugurated as Professor, Encourages Entrepreneurial Producer Strategies to Realize Golden Indonesia
Untar inaugurated Prof. Dr. Drs. Sawidji Widoatmodjo, S.E., M.M. from the Faculty of Economics and Business (FEB) as Permanent Professor of Economics in an inauguration ceremony at the Auditorium of Untar Campus I, Wednesday (6/3). The inauguration ceremony was led by...
Inauguration of Three Professors Strengthens Untar as a Campus of Excellence
Untar inaugurated three new professors, Prof. Lina, S.T., M.Kom., Ph.D. from the Faculty of Information Technology (FTI), and Prof. Dr. Drs. Sawidji Widoatmodjo, S.E., M.M. and Prof. Dr. Ignatius Roni Setyawan, S.E., M.Si. from the Faculty of Economics and Business...
FEB Untar Students Best in Bank Mandiri Business Plan Competition
Students of the Bachelor of Management Study Program of the Faculty of Economics and Business (FEB) have made another achievement. Adrian Hartanto managed to become the best in the creative category in the Mandiri Young Entrepreneur Business Plan (WMM) competition...