Untar’s Faculty of Economics and Business (FEB) team The Visionaries won the Marketing Plan competition organized by the International Marketing Community of Binus (IMCB), Friday (8/9) at Bina Nusantara University.

Consisting of Steven Delon Herjana, Angelina Juliet and Al Fathir Rizky Pradifa, the Untar team won third place and Best Presentation.

Steven stated that his interest in sustainability issues was the key to the team’s success in getting the top three positions.

“Sustainability is an important issue. I believe it is the key to a sustainable future,” he said.

The Visionaries chose to analyze Micro, Small and Medium Enterprises (MSMEs) in the Food and Beverage sector. The team managed to realize sustainability issues in the food and beverage production process that can have a positive impact on the environment.

Through that, the team created environmentally friendly products to meet consumer demands for sustainable products, and expanded the market through increasing consumer awareness of sustainability.

Steven admitted that the team faced several challenges during the analysis, such as difficulties in accessing raw materials, production costs, and consumer awareness still needs to be improved to realize sustainability on a larger scale. Through education, innovation, and collaboration, the team hopes to overcome these obstacles.

The competition aims to be a platform for students from various universities across Indonesia. With the theme “Business Sustainability: Transforming Challenges Into Opportunities”, it is hoped that students from various universities can describe business forms, sales strategies, as well as income and expenses that have the potential to grow in the industrial era 6.0. (ZR/AW/KJ)