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World Consumer Rights Day, Importance of Consumer Protection in the Digital Era

15 March 2024

Oleh: Admin


Every year on March 15, the world celebrates World Consumer Rights Day to raise awareness of consumer rights and the importance of consumer rights protection, especially in commercial transactions.

The protection of consumer rights is more important than ever, given that electronic commerce is increasingly dominating in this digital era.

One important aspect of consumer protection is the protection of Intellectual Property Rights (IPR). Intellectual property rights include copyrights, trademarks, patents, and industrial design rights.

Along with the development of digital technology, violation of intellectual property rights becomes a serious problem that can harm consumers and also the original owners of intellectual works. Realizing this, Untar through the Faculty of Law (FH) Untar has held various activities to raise awareness of the importance of IPR in protecting consumer rights.

Check out some of the following tips.

1. Pay Attention to Label and Trademark
When shopping, make sure to pay attention to legitimate labels and trademarks. Avoid buying products that have signs of counterfeiting or trademark infringement.

2. Understand Copyright
As a consumer, it is important to understand copyrights and ensure that you do not commit copyright infringement when using other people’s intellectual works, whether online or offline.

3. Consult a Legal Expert
If you have any questions or concerns regarding consumer rights or IPR, do not hesitate to consult with legal experts or authorized institutions to get the right resolution.

The commemoration of World Consumer Rights Day is an important momentum for all of us to reflect on the importance of consumer protection and IPR in the ever-evolving digital era.

With better awareness and appropriate action, we can ensure that consumer rights are protected and innovation continues to be rewarded through IPR protection.

Happy World Consumer Rights Day.

Article compiled from several sources (KJ/AW/KJ)

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