Source: DPM FSRD Untar
As part of its commitment to applying design knowledge for the benefit of society, the Student Representative Council (DPM) of Untar’s Faculty of Fine Arts and Design (FSRD) organized a community service program titled PREMASEVA: Small Act, Big Impact in Ciburial Tourism Village, Cimenyan District, Bandung Regency, on Friday (03/07/2026).
By applying concepts learned in the Visual Communication Design (DKV) curriculum, the program focused on strengthening the brand identity of micro, small, and medium enterprises (MSMEs) as an effort to enhance the competitiveness of the local creative economy.
The annual community service initiative, which brings together students and local business owners, has become one of the flagship programs of the FSRD Untar Student Representative Council. Drawing on the competencies students acquire in the classroom, the program aimed to improve the competitiveness of seven MSMEs in Ciburial Tourism Village by strengthening their brand identities.
Through consultation sessions, students worked closely with MSME owners to identify the needs and unique potential of each business. These insights were then translated into logo concepts, packaging designs, and various other visual identity elements. The mentoring program addressed the need for MSMEs to build a more professional brand image while increasing their competitiveness in the marketplace.
Chair of the organizing committee, Felix Iverson, explained that PREMASEVA is designed not only to provide short-term assistance but also to deliver solutions with long-term benefits for the community. “Through this year’s PREMASEVA, we aim to make a meaningful contribution to the community. Providing branding assistance for MSMEs and developing an action plan for the future development of Ciburial Tourism Village are part of our efforts to ensure that the outcomes of this program continue to benefit the community long after it has concluded,” said the 2024 cohort student.
The program also featured interactive branding consultation sessions with MSME owners. In addition, the team conducted site visits to participants’ businesses, including a honey bee farm, to gain a deeper understanding of their production processes, business characteristics, and the unique strengths that could be incorporated into their brand identities.
Faculty advisor Andreas, S.Sn., M.Ds., emphasized that the hands-on mentoring process provided valuable learning experiences for students while delivering tangible benefits to the community. “Branding is not merely about creating a logo, but about enabling a business to communicate its story, character, and values. Through this mentoring process, students learn to understand the real needs of the community firsthand,” he said.
Through PREMASEVA, the FSRD Untar Student Representative Council hopes that its branding assistance for MSMEs and recommendations for the development of the tourism village will serve as an important first step in strengthening the competitiveness of Ciburial Tourism Village while fostering the growth of the local creative economy. The program also reflects the practical application of FSRD Untar students’ competencies in delivering design solutions that are both relevant and impactful for society. (VC/YS)