Authors:
Dr. Maitri Widya Mutiara, S.Ds., M.M.
Dr. Hetty Karunia Tunjungsari, S.E., M.Si.

Cover Design & Layout:
Catherine Patricia

ISBN: –

21 x 29.7 cm, 52 pages

Publisher:
UNTAR PRESS
Jl. Letjen S. Parman No. 01, West Jakarta 11440
untarpress@untar.ac.id / perpus@untar.ac.id

Synopsis

This book explores the potential of Lombok as a premium tourism destination offering an authentic, tranquil, and distinctive experience compared to mainstream tourist destinations. As the “quieter sibling” of Bali, Lombok combines natural beauty, adventure, and the richness of Sasak culture. The discussion covers natural landscapes such as Tiu Kelep Waterfall, pristine beaches, and the hiking trails of Mount Rinjani. Local cultural richness is highlighted through weaving traditions, pottery craftsmanship, and Sasak village life.

Modern destinations such as the Mandalika International Circuit are also analyzed as emerging tourism icons. Ten key themes are presented, including Lombok’s geography, island hopping to the Gili Islands, underwater beauty, local culinary experiences, and various cultural explorations.

This book serves as a reference for government institutions, industry players, academics, and investors in developing sustainable premium tourism—preserving local values while embracing innovation.