Doc: PSB Untar
Paula Tjatoerwidya Anggarina officially holds the title of Doctor of Management Science at the Open Examination of the Doctor of Management Science (DIM) Study Program (Prodi) of Untar Postgraduate Program, Monday (10/6) at the Auditorium Campus I Untar.
Paula achieved GPA 4.00 with her dissertation entitled “Reputation Management in Private Universities (PTS) through Public Relations Empowerment.”
Paula’s dissertation originated from the increasing competition among private universities that impacted on the competition in gaining public trust, especially to get students.
According to Paula, PTS public relations must be able to manage reputation well to win the competition and maintain the sustainability of PTS.
“Therefore, this research aims to enable private universities to adopt a competitive advantage strategy to win the competition by building reputation,” said Paula.
From the results of her research, Paula revealed that the reputation of PTS is influenced by 5 main factors, namely accreditation, quality of graduates, human resources, ranking, and leadership. The success of the reputation management system is determined by the PR’s ability to anticipate negative factors that impact the PTS.
“Public Relations must understand its role and duties appropriately as a liaison in managing information and communication,” said Paula.
She also added that the results of this research also need to be followed up with PTS operational guidelines so that PTS can fully understand the strategies that need to be prepared to build reputation.
Head of Higher Education Service Institution Region III (LLDikti III) Prof. Dr. Toni Toharudin, M.Sc. who attended the event said Paula’s research is in line with LLDikti III’s vision in improving accreditation of private universities. According to him, Paula’s dissertation should be followed up as a reference for improving the quality of private universities.
“Thank you Mrs. Paula, we are waiting for the dissertation to be read so that later it can improve the quality of LLDikti III in serving the quality of higher education,” said Toni.
Rector of Untar Prof. Dr. Ir. Agustinus Purna Irawan, M.T., M.M., I.P.U., ASEAN Eng., who was also the chairman of the session and the main promoter advised to remain humble, be responsible with the degree that has been achieved, and continue to maintain the good name of the alma mater through achievement.
Graduating cum laude, Paula who served as Head of Untar Public Relations Office became the 2nd graduate of DIM Study Program of Untar Postgraduate Program. (CS/AW/KJ)