Source: Untar Public Relations – MS

Untar’s Faculty of Economics and Business (FEB) organized a seminar titled “Building a Business Brand” at Untar Campus II on Thursday (29/8/2024). The seminar featured Kris Arianto Adidarma, Chief Executive Officer (CEO) of PT Propan Raya, as the keynote speaker, sharing his insights and experiences on innovation in the business world.

During his presentation, Kris emphasized the importance of innovation in today’s increasingly competitive business environment. He explained that aspiring entrepreneurs must have strong confidence in the products they create, as self-belief and conviction are fundamental to building a successful brand.

Kris Arianto Adidarma during the question-and-answer session // Doc: Untar Public Relations – MS

He further explained that innovation is not limited to technology or product development. It also encompasses how businesses view the market, communicate with customers, and create solutions that are relevant to consumer needs.

“To create innovation, strong conviction and clear goals are essential. Seek inspiration and reinforcement until you can achieve the innovation you aspire to create,” he emphasized.

The seminar was attended by lecturers and students of Untar’s Faculty of Economics and Business, including Head of the Undergraduate Business Management Study Program Dr. Frangky Selamat, S.E., M.M. (MS/YS/KJ)