Source: Untar Public Relations – CS
The Business Management Study Program of the Faculty of Economics and Business (FEB) at Universitas Tarumanagara (Untar) held a public lecture titled “The Importance of Business Licenses and Product Distribution Permits for MSMEs in Supporting MSME Development” on Friday (May 2), at the Seminar Room, 2nd Floor of Building B, Untar Campus II.
The lecture featured Adhitya Pratama Yudha S., Head of the SME Division at the Jakarta Provincial Department of Industry, Trade, Cooperatives, and SMEs (PPKUKM), as the keynote speaker. This event demonstrated Untar’s tangible commitment to responding to global challenges through collaboration with key stakeholders, in line with the mandate of the Ministry of Higher Education, Science, and Technology (Mendiktisaintek).
In his presentation, Adhitya emphasized that business legality is a fundamental pillar for building and sustaining a business. “Legal compliance is a mandatory first step, including for students aspiring to become entrepreneurs. With official licenses, businesses gain competitiveness, customer trust, and greater opportunities for growth,” he explained.
He also introduced the Jakpreneur program—a digital platform designed to mentor MSMEs in Jakarta and prepare them for global competition. In addition, Adhitya highlighted the importance of leveraging technology in business processes, from market research and raw material selection to specific consumer segmentation strategies.
Legal compliance and technological adaptation are the keys for MSMEs to survive and thrive. Without proper permits, businesses are vulnerable to closure and lost opportunities. Meanwhile, digital tools significantly expand market reach. For students, applying both is essential for building a sustainable business.
Furthermore, he advocated for ongoing collaboration between universities and government agencies such as the Jakarta Investment and One-Stop Integrated Service Office (DPMPTSP), to provide direct education on business regulations to students. “With regular mentoring programs, students don’t just learn theory—they’re prepared to implement it in the field,” he stated.
The session concluded with a motivational message to encourage students not to fear entrepreneurship. “Don’t be afraid of failure. Resilient entrepreneurs are those who dare to fall and keep rising. That journey is what shapes success,” Adhitya affirmed.
This initiative is part of the Business Management Program’s efforts to cultivate students’ entrepreneurial spirit and equip them to compete legally and professionally in the business world. (CS/YS/AJ)