Social media has become a part of people life in worldwide. Social Media is an online media. Users can participate, share and create contents include blogs, social networks, wikis, forums and virtual worlds with ease. Social media are commonly used include Facebook, Twitter, Path, Instagram and others.

Text, context, time, language, culture, situation factor affect the use of social media. One of reasons for using  social media is personal gratification, namely getting credit for things that someone uploaded on social media accounts. Humans need praise and recognition and social media allows it.

“People now can easily be admired, called narcissistic. It’s hard, due to the achievement recognized by other people and so that we can be praised. Now the food is photographed then upload it into Path. We can be satisfied only by getting up (like), “said Lecturer FIKom UNTAR, Doddy Salman.

Additionally, social media is often used to find out what other people think and do. The things we say can be seen by others and stored immortal, for that we need to be wise and cautious. (S/A/L)