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Bachelor of Visual Communication Design Study Program

Sustainable Future Creativepreneur

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Specializations

∎ Digital Illustration
∎ Media and Advertising
∎ Intermedia
∎ Graphic Design
∎ Animation

Career Path

1. Illustrator
2. Advertising/Branding/Marketing Consultant
3. Production House
4. Animator
5. Creative Visual Content Designer

Bachelor of Visual Communication Design Study Program is Excellent-accredited. Learning can be completed within 8 semesters to strengthen students’ basic skills.

Aside from educating students professionally so that they have skills to make the appearance and image of a company more appealing, this program which developed from graphic design program teaches students to think creatively and strateigcally to produce creations with entrepreneurial value through visitation and industrial internship programs.

By implementing the Blended Learning system, cross-study learning is executed through the Independent Learning Independent Campus (MBKM) program, and the Recognition of Prior Learning program is available for students with work experience and achievements in academic and non-academic fields.

Featured Courses

CourseDescription
Decorative DesignThis course studies the philosophical values, function, and role of Indonesian ornaments as well application in interiors. The aim of this course is to produce decorative designs which has locality and contextuality values ​​in its application to interior design work.
Furniture Design ExportThis course explores the concept of furniture design for export to the target export market (global), which applied in chair design and/or table design (mass production/non mass production). The aim of this course is to provide students with the ability to produce prototype furniture design for export that has global competitiveness. The material used in this course is rattan material which is a specialty of Indonesian forests.
IllustrationThis course studies the techniques and concepts in the process of creating illustrations and visual comic sequences using mixed media. Illustration course is a subject that provides student the skills needed to be able to produce visuals with drawing and painting techniques in application and in accordance with the context in communicating messages and impressions to the audience. In this course, students will also learn about ornaments and deformation techniques used in traditional Indonesian design and art.
Design in SocietyIn this course, students will learn to solve real life problems through practical and proportional means. To achieve this, the course employs design thinking principles and utilizes various visual communication design medias, as well as other common design medias. Additionally, it adopts an interdisciplinary approach that considers economic, social, and cultural aspects.

This course serves as an introduction to design thinking as a practical problem-solving approach in visual communication design. The syllabus covers a range of topics, including an overview of design thinking and practices of visual communication design as well as common design. Furthermore, it offers an introduction into the history and study of design in Indonesia, as well as vernacular design practices within communities.
The design process in this course commences with field research based on the grounded theory, focusing on the urban community of Jakarta, especially West Jakarta. Beyond acquiring cognitive knowledge, students are expected to gain affective knowledge from the design-making process, which serves as a form of small-scale community service in urban areas.

Facilities

Photography Studio

Audio Visual Studio

Creative Studio

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