History and Development of the Faculty of Communication UNTAR

History

1 img_6396The Faculty of Communication at Tarumanagara University was established with the passion to develop communication sciences and technology that correspond with the contemporary dynamics in science and technology. Within the academic context, communication sciences stand in the crossing of various disciplines. As such, the subject is expected to possess the flexibility to bridge the different branches of knowledge as the human civilization evolves. From the applied science point of view, communication sciences have the power to reduce uncertainties, which comes to benefit business development.

1 dsc_0161In the perspective of humanism, communication is rich in the values of sensitivity for universal democratization, which benefits humanity’s welfare. The Faculty of Communication at Tarumanagara University is also dedicated to developing communication sciences in an academic atmosphere that highly supports scientific values. For the implementation, the faculty seeks to explore the benefits of communication sciences in the broadest scope, for the interest of the business world as well as a variety of other fields within society. Reflecting this commitment, the communication sciences program at Tarumanagara University offers three concentrations, namely Public Relations, Journalism and Advertising.

PURPOSE

To produce honorable graduates with mastery of conceptual knowledge as well as having competence in the field of communications that utilize communication and information technology.

 

ADVANTAGE

Having an entrepreneurial spirit and possessing expertise in the fields of Public Relations, Journalism and Advertising, which is supported by creativity within the mastery of information technology, as well as adaptability in respect to the dynamics of diversity in the framework of the globalization of the communications industry.

 

CURRICULUM

The curriculum of the undergraduate degree in communication sciences at Tarumanagara University is designed and developed in line with efforts to foster the entrepreneurial spirit and in meeting the needs of the local and international industry. The curriculum is prepared upon the fundamental theme of competence consisted of 98 credits for the core competencies, 36 credits for secondary competencies, and 13 credits for other competencies. The program offered is an undergraduate degree with a total of 147 credits, study duration of 8 semesters or four years. The learning approach is Student Centered Learning.

 

JOBS

The career prospects for graduates of communication sciences are very broad. In addition to entrepreneurship in the fields of the creative industry, business communications and media, graduates can also work and pursue a career in the corporate world.

Communication Technology-based Public Relations

The courses offered include:

  • Fundamentals of Public Relations
  • Presentation & Negotiation
  • Rhetoric & Public Speaking
  • Monitoring & Evaluation of Public Relations Planning
  • Public Relations in Business
  • Public Relations Strategies & Planning
  • Public Opinion and Propaganda
  • Management of Public Relations Industry
  • Corporate Social Responsibility (CSR)
  • Public Relations Internship
  • Public Relations Thesis

 

Communication Technology-based Journalism

The courses offered include:

  • Fundamentals of Journalism
  • Media Journalism
  • News Editorial & Writing
  • Reporting and Investigating
  • Feature Writing
  • Writing Electronic Scripts
  • Strategy & Media Planning
  • Content Analysis & Framing
  • Typography & Layout
  • Management of the Media Industry
  • Journalism Internship
  • Journalism Thesis

 

Communication Technology-based Advertising

The courses offered include:

  • Fundamentals of Advertising
  • Presentation & Negotiation
  • International Advertising
  • Global Communications
  • Advertising Copywriter
  • Semiotics of Advertising
  • Art & Graphic Design
  • Advertising & Marketing Research
  • Management of the Advertising Industry
  • Consumer Insight
  • Creative Advertising
  • Brand and Positioning
  • Advertising Internship
  • Advertising Thesis

 

Facilities

  • Photography Laboratory
  • Audio Visual Laboratory
  • Studio Laboratory
  • Computer Laboratory
  • Language Laboratory
  • UNTAR Radio
  • LCD / Projector
  • Notebook
  • Internet (Wi-Fi)
  • Library